Join the Executive Coaching Conversation

Is Your Organization Putting a Stake in the Ground? Do You Want it to? By Suzanne Elshult/Your Executive Coach

Lately I have been doing some thinking around a discussion I had with my group of top HR executives a while ago. The general topic was around how organizations position themselves in the market vis-à-vis their values, a question we discussed in the context of knowing that consumers of products and services are increasingly paying […]

continue →

Marketing Executives Riding the Waves of Change by Suzanne Elshult/Your Executive Coach with HRNow

At one of my recent roundtables I eagerly listened as my marketing executives discussed how their jobs have  evolved. The change is nothing less than breathtaking. No wonder marketing leaders feel stressed! Here are some of the highlights I took away from this session: While we used to focus on creating consumer demand and awareness, […]

continue →

NEW NORMAL: OK for brands to support good causes & make money by Suzanne Elshult, Your Executive Coach, HRNow

Last week my marketing executive per group explored rebranding. Matt Duncan, VP of Marketing with DatStat and Cathy Cooper, VP of Marketing with Washington Federal were discussion catalysts. We ended up having a rich exchange mostly revolving around how the NEW NORMAL has made it OK for brand to support good causes and make money […]

continue →

Oh Great Stories! They’re Everywhere, Guest writers Catharine Gately and Catherine Captain both work at Cantadora Communications

Last week both my marketing and HR executive peer groups engaged with Catherine Captain and others from Cantadora around the power of storytelling. The topic made for great Fall kick-off sessions that definitely got us all engaged in thinking not only about our company stories, but our personal stories as well. Here are some nuggets the […]

continue →

Is internal branding good for business? Suzanne Elshult,Your Executive Coach/HRNow

How do internal branding initiatives benefit companies, employees and customers? What is HR’s role in internal branding?  Here are a couple of points I took note of in my HR executive peer group discussion a couple of weeks ago: 1. Internal branding can reinforce a strong recruitment and retention strategy. Prospective and current employees want […]

continue →

How executives can better manage their careers: Tired of seeing lousy leaders get the great jobs? By Suzanne Elshult, Executive Coach/HRNow

Over the past several weeks I have been engaging with about fifty executives on the topic of how they manage their careers. It’s been an eye-opening journey. The landscape is definitely changing and you are running the risk of being left in the dust unless you keep up. I will try to distill my key […]

continue →

Are Your Employees Living Your Brand? By Suzanne Elshult, Your Executive Coach, HRNow

In a recent conversation with my marketing executive peer group we explored internal branding and the importance of effective marketing/HR relationships. If you consider recent research suggesting that organizations lose up to 40% of their marketing expenses if all employees are not able to articulate your brand promise and live it, it behooves us all to […]

continue →

Market Research: Executives Discuss Pitfalls Challenges and Opportunities by Suzanne Elshult, Executive Coach, HRNow

So what are marketing executives pondering upon when they think about market research. Here is a sampler of market research pitfalls, challenges and opportunities that created engaged conversation at today’s marketing executive peer group session. • Pitfall:One of the problems we have as marketers is that we some times fall into the trap of thinking […]

continue →