In a recent Marketing Executive Roundtable meeting members ended up engaging in an authentic discussion around “the power of purpose.” Cathy Cooper, VP of Marketing with Washington Federal shares her takeaways below. We spend our days considering CPCs, KPIs and the psychographic profiles of the Millennials or Baby Boomers that make up our customer base. […]

Robert Gubas, VP of Global Marketing and Mindy Geisser, VP of Global HR wt Colliers International were hosting this session with 15 marketing executives and acted as catalysts for a discussion around open leadership and how we can leverage social media to create a culture of collaboration and engagement. I have captured some of the […]

Suzanne Elshult, http://hrnow.net Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. David Kinard (davidkinard.com) is an award-winning senior marketer and a regular MBA […]

Ever wonder what “cause marketing” really is? Here are a few definitions kicked around at my Fall kick-off Marketing Executive Roundtable this morning: • “Cause marketing is partnering a brand with charity for the benefit of both.” David Hessekiel • “Marketing with meaning.” Bob Gilbraith • “Selfish giving.” Joe Waters We all pretty much agreed […]

This peer group discussion with about two dozen marketing executive leaders was so different from the one we had 18 months ago, I some times found myself wondering if it was even the same topic. Didn’t search pretty much used to be about links? There is without a doubt big, dramatic change in SEO – […]

Today my marketing executive peer group discussed channel management. My former roundtable member Dan DeVries (currently the Founder/President of Wild Horse Strategies) came to guest visit and facilitated a great discussion shedding light on all the complexities involved in creating a channel management strategy that can really impact business – in a positive way. Here […]

Our discussion topic at last week’s marketing executive peer group meeting was around how to develop and market loyalty? One of the questions we asked ourselves was “What company are we as individuals loyal to and why.” Here is the list we came up with: • Alaska Airlines: They are local, give good service, have […]

This morning as I was putting away the file from my recent Marketing Executive Peer Group on “the Role of Marketing in Product Development” I found myself browsing some rough notes and remembering how interesting the discussion was . A range of topics was discussed. Below I have highlighted some things that resonated with me: […]

Recently my marketing executive peer group met to discuss social media and social engagement. The one most interesting shift we all noticed immediately from the discussion we had two years ago is that one of our top questions is no longer “how do we get started” but more along the lines of “how do we […]

Suzanne Elshult, http://hrnow.net Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance.This week my marketing executive roundtable group had a very intriguing session on […]