On the one hand, both marketing and sales functions want the same thing—transactions that produce the revenue and the profits that satisfy the requirements for the viability of the business. However, they go about achieving that in different ways. In a company large enough to have both functions, the marketing people are not making daily […]

Suzanne Elshult, http://hrnow.net Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. I had a provocative discussion on healthcare reform with some 25 top […]

Suzanne Elshult sponsors live round tables for senior marketing and human resources executives and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. In my last post we explored how HR can help Marketing. In this post, the third of four in […]

Suzanne Elshult sponsors live round tables for senior marketing and human resources executives and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. It is not always easy to know where marketing ends and where HR starts and vice versa. For HR […]

Suzanne Elshult, http://hrnow.net Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. As the healthcare reform debate rages on in Washington, HR executives are […]

Suzanne Elshult sponsors live round tables for senior marketing and human resources executives and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. What happens when you put 50 high-powered HR and Marketing Executives in one room for three hours to explore: […]

This Fall my marketing and HR executive roundtables will have a joint session on: Do You Have An Internal Branding Strategy: Potent Opportunity in a Volatile Economy for Marketing and HR Executives I expect about 40 executives to attend and am designing the session to be provocative and interactive and make my business mantras of […]

My blog post about the personal journey I have been on with my siblings and parents as they are aging struck a chord with many friends and colleagues, both here and in Sweden (as evidenced both in many personal and moving e-mails and comments to the blog post http://hrnow.net/?p=224&cpage=1#comment-154). Thank you all for sharing your […]

My father had a serious stroke this Spring and I was suddenly thrown into the midst of having to make important long-distance decisions with my siblings about my parents, who live in a little fishing village in Sweden. At the time of the stroke I was living in the US, my younger brother in Mexico […]

To many outsiders, the sales and marketing departments look alike. Yet, when you analyze the functions you begin to understand the differences and why it is sometimes so challenging to get good coordination and integration. Bottom line: in today’s market, the sales and marketing function, more than ever before, must collaborate at every level to […]