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Marketing Executives Riding the Waves of Change by Suzanne Elshult/Your Executive Coach with HRNow

At one of my recent roundtables I eagerly listened as my marketing executives discussed how their jobs have  evolved. The change is nothing less than breathtaking. No wonder marketing leaders feel stressed! Here are some of the highlights I took away from this session: While we used to focus on creating consumer demand and awareness, […]

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4 Nuggets: HR Executives and Wellbeing Strategies by Suzanne Elshult/Your Executive Coach with HRNow

A couple of weeks ago two dozen+ of my HR Executive Peer Group members met to discuss the shift from “wellness” to “well-being” strategies. The latter is a more comprehensive and holistic approach to defining organizational success than our traditional wellness initiatives. Wellbeing strategies often include physical, emotional, social, career and financial components. I walked away from this discussion with a […]

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Our FreeForm HR Executive Forum: Dealing with Current Issues and Feeling Beat Up! by Suzanne Elshult, Your Executive Coach, HRNow

Once a year my HR executive peer group  has a freeform session (instead of our typical format which tends to anchor the conversation in a theme). It is always exciting to not know what issues will pop up. This year we covered a number of interesting areas, but two in particular caught my interest. One […]

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NEW NORMAL: OK for brands to support good causes & make money by Suzanne Elshult, Your Executive Coach, HRNow

Last week my marketing executive per group explored rebranding. Matt Duncan, VP of Marketing with DatStat and Cathy Cooper, VP of Marketing with Washington Federal were discussion catalysts. We ended up having a rich exchange mostly revolving around how the NEW NORMAL has made it OK for brand to support good causes and make money […]

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Workforce Planning; Change, Focus, Simplicity and the Future by Suzanne Elshult/Your Executive Coach, HRNow

Many executives still think about workforce planning as a “project or bolt-on event” or perhaps a “mad scramble every Friday morning to put together headcount numbers” and deal with short-term planning; basically managing the tactics of ebb and tide. Historically workforce planning was something that was working fine when business was humming along. The challenges […]

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Oh Great Stories! They’re Everywhere, Guest writers Catharine Gately and Catherine Captain both work at Cantadora Communications

Last week both my marketing and HR executive peer groups engaged with Catherine Captain and others from Cantadora around the power of storytelling. The topic made for great Fall kick-off sessions that definitely got us all engaged in thinking not only about our company stories, but our personal stories as well. Here are some nuggets the […]

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Is internal branding good for business? Suzanne Elshult,Your Executive Coach/HRNow

How do internal branding initiatives benefit companies, employees and customers? What is HR’s role in internal branding?  Here are a couple of points I took note of in my HR executive peer group discussion a couple of weeks ago: 1. Internal branding can reinforce a strong recruitment and retention strategy. Prospective and current employees want […]

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