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Marketing Executives Riding the Waves of Change by Suzanne Elshult/Your Executive Coach with HRNow

At one of my recent roundtables I eagerly listened as my marketing executives discussed how their jobs have  evolved. The change is nothing less than breathtaking. No wonder marketing leaders feel stressed! Here are some of the highlights I took away from this session: While we used to focus on creating consumer demand and awareness, […]

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4 Nuggets: HR Executives and Wellbeing Strategies by Suzanne Elshult/Your Executive Coach with HRNow

A couple of weeks ago two dozen+ of my HR Executive Peer Group members met to discuss the shift from “wellness” to “well-being” strategies. The latter is a more comprehensive and holistic approach to defining organizational success than our traditional wellness initiatives. Wellbeing strategies often include physical, emotional, social, career and financial components. I walked away from this discussion with a […]

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Our FreeForm HR Executive Forum: Dealing with Current Issues and Feeling Beat Up! by Suzanne Elshult, Your Executive Coach, HRNow

Once a year my HR executive peer group  has a freeform session (instead of our typical format which tends to anchor the conversation in a theme). It is always exciting to not know what issues will pop up. This year we covered a number of interesting areas, but two in particular caught my interest. One […]

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NEW NORMAL: OK for brands to support good causes & make money by Suzanne Elshult, Your Executive Coach, HRNow

Last week my marketing executive per group explored rebranding. Matt Duncan, VP of Marketing with DatStat and Cathy Cooper, VP of Marketing with Washington Federal were discussion catalysts. We ended up having a rich exchange mostly revolving around how the NEW NORMAL has made it OK for brand to support good causes and make money […]

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Stepping Into My Own Fear: My friend’s gruesome death changed my life forever, Suzanne Elshult, Executive Coach/HRNow

“Burned into my memory are the images of him, on that slick rock, grasping for something, anything, to hold on to, as he slid slowly but inevitably toward the edge. Worst of all is the memory of him looking back at me, desperate and helpless,  as he soundlessly disappeared. That moment is forever etched into my […]

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How executives can better manage their careers: Tired of seeing lousy leaders get the great jobs? By Suzanne Elshult, Executive Coach/HRNow

Over the past several weeks I have been engaging with about fifty executives on the topic of how they manage their careers. It’s been an eye-opening journey. The landscape is definitely changing and you are running the risk of being left in the dust unless you keep up. I will try to distill my key […]

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Are Your Employees Living Your Brand? By Suzanne Elshult, Your Executive Coach, HRNow

In a recent conversation with my marketing executive peer group we explored internal branding and the importance of effective marketing/HR relationships. If you consider recent research suggesting that organizations lose up to 40% of their marketing expenses if all employees are not able to articulate your brand promise and live it, it behooves us all to […]

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Is It All On Our Butts? Your 2014 HR Dashboard by Suzanne Elshult, Your Executive Coach/HRNow

I confess to feeling a bit “humdrum” about planning our December HR executive peer group meeting. The agenda was titled “2014 HR Executive Dashboards”, but the focus of the discussion was intended to be on the legislative and compliance environment, not the aspects of HR hat appeal to me personally:  organizational learning, leadership development, culture […]

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