Suzanne Elshult sponsors live round tables for senior marketing and human resources executives and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance.

In my last post we explored how HR can help Marketing. In this post, the third of four in a series on Internal Branding, the focus is on how Marketing can help HR. Here are some ideas brainstormed in my joint Marketing/HR Executive Roundtable a few weeks ago:

• Bring creative expertise to internal branding
• Provide writing and messaging support
• Foster enthusiasm for internal initiatives
• Help HR stay informed about external strategies
• Share expertise for soliciting feedback to get internal/employee input
• Capturing and publicizing brand heroes during a relaunch
• Connect to Purpose campaign to use testimonials from customers as an external branding campaign
• Hold events for employees centered on your products and/or mission
• Encourage employees to hold parties celebrating a new product launch, and introduce the product to your friends/families; providing marketing materials and small incentives (grassroots marketing)

In my final post in my internal branding series we will discuss how social media is impacting internal branding. Stay tuned!

Question: What are some other ideas on how Marketing can support HR in internal branding? What is your marketing department doing? What are the barries and opportunities?

For more information on Executive Coaching please visit http://www.hrnow.net/coach.htm. Suzanne has two blogs: http://hrnow.net and http://hrundercover.com/ (we want your workplace stories).