Just recently David (David Youssefnia, Ph.D., is from Critical Metrics, a Seattle-based consulting firm specializing in cutting edge human capital measurement and analytics) and I met with a couple of dozen of my HR Executive Forum (HREF) member executives to discuss Human Capital Analytics. David was there to provide the “consulting professional’s perspective” while Sue […]

Suzanne Elshult, http://hrnow.net Executive Yak, sponsors live round tables for senior marketing and human resources executives in the Seattle area and offers executive / professional coaching and virtual learning opportunities for leaders, business owners, consultants and coaches committed to growth and high performance. David Kinard (davidkinard.com) is an award-winning senior marketer and a regular MBA […]

Ever wonder what “cause marketing” really is? Here are a few definitions kicked around at my Fall kick-off Marketing Executive Roundtable this morning: • “Cause marketing is partnering a brand with charity for the benefit of both.” David Hessekiel • “Marketing with meaning.” Bob Gilbraith • “Selfish giving.” Joe Waters We all pretty much agreed […]

This peer group discussion with about two dozen marketing executive leaders was so different from the one we had 18 months ago, I some times found myself wondering if it was even the same topic. Didn’t search pretty much used to be about links? There is without a doubt big, dramatic change in SEO – […]

Today my marketing executive peer group discussed channel management. My former roundtable member Dan DeVries (currently the Founder/President of Wild Horse Strategies) came to guest visit and facilitated a great discussion shedding light on all the complexities involved in creating a channel management strategy that can really impact business – in a positive way. Here […]

Our discussion topic at last week’s marketing executive peer group meeting was around how to develop and market loyalty? One of the questions we asked ourselves was “What company are we as individuals loyal to and why.” Here is the list we came up with: • Alaska Airlines: They are local, give good service, have […]

Last week the focus of my HR Executive Forum peer group meeting was inward on ourselves, something we do too rarely …seems we still feel guilty and consider it a luxury to care for ourselves. We had great disucssions around a number of different topics ranging from how we keep current in our profession, what […]

This morning as I was putting away the file from my recent Marketing Executive Peer Group on “the Role of Marketing in Product Development” I found myself browsing some rough notes and remembering how interesting the discussion was . A range of topics was discussed. Below I have highlighted some things that resonated with me: […]

Last week I met with a group of HR executives to discuss issues around organizational design in their respective companies. It was an interesting session and, as you might have guessed, we came out of it with a clear sense that there are no “one size fits all” solutions out there. How we structure ourselves […]

Recently my marketing executive peer group met to discuss social media and social engagement. The one most interesting shift we all noticed immediately from the discussion we had two years ago is that one of our top questions is no longer “how do we get started” but more along the lines of “how do we […]