PEMCO Insurance: An Experimental Tweet-Up Success Guest Writer: Rod Brooks, VP and CMO, PEMCO Overview As Washington’s largest locally based insurer, PEMCO Insurance believes people of the Northwest deserve an insurance company as different as they are. That’s the sentiment behind the company’s “We’re A Lot Like You. A Little Different.” ad campaign, which seeks […]

A few days ago I met with my roundtable group of 25+ marketing executives from a very eclectic group of companies and industries to discuss how they are responding to social media. Some of these executives have barely dipped their toe in the water. Others have taken the plunge and are treading water, while yet […]

Earth Day is almost over and I promised myself I would write a blog posting to add something of value before I leave the office. So, here I go…. What did you do today to support the environment? Is your company a leader? Are you making a difference! I promise your employees will feel better […]

How are marketing executives responding to the down economy? Is this the time to “hunker down” or “build share”? These are some of things marketing executives are telling me they are doing: Mining current customers and focusing on retention. Doing competitive analyses. Paying attention to internal marketing. Re-evaluating marketing mix. Getting house in order. Tightening […]

A group of marketing executives recently met to tackle this question and came up with these general observations about Big M small m marketing: 1. Big M is the vision that is bigger than the year or the quarter. It’s 3-5 years out. What do I want my story to look like in 2012? 2. […]